Marketing Automation Adoption, Trends, and Challenges Survey

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Why Your Content Matters in Marketing Automation

“Content is King” is a notion that has prevailed in the recent years. Content definitely matters, and it’s a key factor in marketing strategies because even when you can deliver … Continue reading Why Your Content Matters in Marketing Automation

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How to Evaluate a Marketing Automation Software Before Purchasing?

A survey revealed that “60% of all occupations could see 30% or more of their activities automated“. When this is the current situation of the market, what else is stopping … Continue reading How to Evaluate a Marketing Automation Software Before Purchasing?

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How Can Marketing Automation Increase Sales?

Marketing Automation is important and 91% of users share this opinion according to the survey by Marketo and Ascend2. When plenty of repetitive tasks are already taken care of, marketers … Continue reading How Can Marketing Automation Increase Sales?

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The Importance of Marketing Automation

When marketing automation first became a buzzword, there were surely a number of unbelievers. There were those who couldn’t imagine how the automation would save more than just the time … Continue reading The Importance of Marketing Automation

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The Future of Marketing Automation

Personalization and automation are said to be the foundations of marketing activities these days. Studies have shown that customers become more engaged when content delivered to them is personalized. This … Continue reading The Future of Marketing Automation

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