The Importance of Marketing Automation

August 31, 2017 / GuidesFor Team

When marketing automation first became a buzzword, there were surely a number of unbelievers. There were those who couldn’t imagine how the automation would save more than just the time in sending out emails. Marketo‘s blog entry about it in 2014 featured 5 reasons why marketing automation is helpful in businesses and why it’s more than just a trend. The 5  reasons mentioned were

  • scalability,
  • reporting,
  • alignment with sales team,
  • communicating in a personal way (where there are behavioral filters that can be chosen to appeal better to a target audience), and
  • running programs across multiple channels

You will still find these functionalities, and more, in the present marketing automation platforms. But if you are still hesitant about what it can do for your marketing strategies, do read on this article for further knowledge. – Gail Limpin

Read the source article at Marketo Marketing Blog

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