Getting Exective Buy-in for Marketing Automation: 5 People You Need to Convince

April 18, 2016 / GuidesFor Team

When making the case for an enterprise technology, you know the question of cost is going to come up. So you have to be able to define this for everyone in the conference table: “What’s in it for our company?” This article from Act-on is going to equip you with the right approach when lobbying your marketing automation tool to these key decision-makers in the company:


– EVP of Sales




Read this article to be ready when you step into that boardroom. Good luck! – Hanna Sanchez


Are you outgrowing your email marketing program? Are you struggling to get marketing automation adopted inside your company? Here’s help!

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