Finding The One Web Analytics Tool To Rule Them All

April 29, 2016 / GuidesFor Team

This white paper is a bit controversial in that it does not encourage the use of multiple tools in analyzing data for web performance. As the introduction states:

We don’t believe, and insist on the fact, that it is a good idea to use more than one tool to measure the same  phenomena. It is even less of a good idea to use a second tool to confirm the results generated by the first one just so that the results which are generated can be trusted! 

In choosing a web analytics solution, they believe that what needs to be implemented is just one right tool. This white paper explores what should be included in that tool. Read on to find out more. -Jayar Masiglat

Discussions and debates on the range of different web analytics tools available always raise a lot of interest. Choosing the right solution falls into the category of vital decisions that a company has to make! Although we do not deny the importance associated with making such a choice, we believe that the most important factor to be considered is the people who will use tool, which will be discussed later.

Read the source article at Digital Analytics Blog

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