5 Essential Points Before Choosing a Marketing Automation Platform

May 4, 2016 / GuidesFor Team

As this article states:

The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities. However, the right solution for your company must also integrate with your existing solutions and be manageable by the people expected to input data or make sense of the output.

This is the reason why choosing the right marketing automation tools is critical. Several factors have to be considered and this article lists down 5 essential points to consider:

  1. Capabilities and features
  2. Reporting
  3. Complexity
  4. CRM integration
  5. Price

All these should be studied carefully in order to ensure a smooth transition without compromising efficiency and productivity. -Jayar Masiglat

Marketing automation software can take your online marketing and sales to the next level. Tips from TopRank help marketers choose the right solution.

Read the source article at Online Marketing Blog

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