July 8, 2016 / GuidesFor Team
Many companies think that marketing automation entails cost, resources and loss of productivity due to the learning curve. They are, in a way, correct in their assumption. However, the benefits far outweigh the drawbacks. Besides, once a properly implemented marketing automation tool is in place, all these concerns will be a thing of the past.
Here are nine questions most companies frequently ask about marketing automation. If you are thinking of ways to improve on efficiency and the overall interactions of your company with your customers, then you should check this article out. -Jayar Masiglat
Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.