March 13, 2017 / GuidesFor Team
DMNews says that the ability to generate leads, especially from a new market, is what makes marketing automation attractive to many company heads and marketers. But lead generation is just scratching the tip of the iceberg. Other advantages that marketing automation gives is identifying customer patterns and other research that can make marketing campaigns more effective. Marketing automation also streamlines all marketing tasks in one platform, speeding up the process, organizing the project details, and giving the marketers more time to do what they are good in: creating marketing campaigns. Marketing automation can make a difference in your business. Read on for more. – Cora Llamas.