April 4, 2017 / GuidesFor Team
Since the introduction of marketing automation, its adoption has been fairly widespread and rapid. One of the benefits of the technology is the enhancement of company-wide efficiency as well as the streamlining of marketing and sales processes. According to Regalix, a majority of B2B marketers saw marketing automation pay a role in the improvement of lead management, and nurturing and enhanced client targeting. Learn more about how marketing automation can help you free more time to focus on your actual business. – Silvana Peters.