June 4, 2017 / GuidesFor Team
Company marketing consists of is a carefully crafted strategy that is seeing more and more digital applications. According to a recent study, 52 percent of marketing respondents revealed that analytics and reporting are the most useful features of automation. When real-time data is filtered for marketing, companies are better able to hone in on the needs of their target population. Marketing automation platforms have grown in popularity because of its wide array of features, intelligent insights, and affordable application. However, with so many options, marketers are often dumbfounded as to what approach mixes well together. CRM and marketing automation are powerful platforms but become infinitely more when brought together. – Silvana Peters
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Posted In: marketing automation, Research