Marketing Automation and Technology Are Drivers for B2B Growth

June 4, 2017 / GuidesFor Team

Marketing today entails a carefully devised and executed campaign that is consistent, targetted and makes smart use of available technology. One of the ways to facilitate the sustained development of B2B is through an approach that maximizes integrated marketing and sales technology. Speaking on the continued trends of marketing automation, MarketsandMarkets reveals that by 2019, the global marketing automation market will reach USD $5.5 billion with a compound annual growth rate of 8.55 percent. North America is seen as the hub that will be leading the growth. Read this to learn more about marketing automation. – Silvana Peters

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