June 4, 2017 / GuidesFor Team
If you’re looking for a way to engage and close more sales through digital tools, marketing automation is a software platform that contributes to automating marketing and sales engagement in order to generate more leads, close sales, and produce marketing insights for more intelligent campaigns. Forbes has reported that IDC has forecasted CRM applications spending will top USD$31.7B in 2018. This emphasizes the importance of automation and making use of big data to anchor marketing initiatives. Read this to learn more. – Silvana Peters
Read the source article at emarketer.com
Posted In: marketing automation, Marketing Automation Industry, Research