August 31, 2017 / GuidesFor Team
Personalization and automation are said to be the foundations of marketing activities these days. Studies have shown that customers become more engaged when content delivered to them is personalized. This concept of personalization is becoming vital to an A+ customer experience. Marketing automation, on the other hand, is growing so fast that a recent forecast by P&S Market Research revealed that the software solution will just keep on growing this year until 2023.
How will marketing automation take shape in the future? How will it further develop to provide better services for you and your organization? Gain insights from this article. -Gail Limpin