Why Your Content Matters in Marketing Automation

August 31, 2017 / GuidesFor Team

“Content is King” is a notion that has prevailed in the recent years. Content definitely matters, and it’s a key factor in marketing strategies because even when you can deliver at the right time to the right audience through a right channel, you won’t be able to see the end of the sales funnel if your content isn’t well-thought off. A long-term content strategy for instance, as mentioned in Spoon Agency, is vital to the success of a marketing automation system. The advanced technology found in automation wouldn’t be able to make-up for the lack of quality content.

Do you already know how to properly utilize content in marketing automation? Read here to know more. – Gail Limpin

Read the source article at i-scoop.eu

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