Ethical Marketing Automation: What You Need to Know

December 28, 2018 / GuidesFor Team

“Business is business”. This is something we’ve all heard at one point or another and while it means different things to different people, it’s a statement used to justify less than honorable plans, outcomes, and results. However, business managers need to know that the business does not have to be unethical, as we can be responsible marketers, salespersons, and organizations, as a whole. According to a study by VB Insight, 80 percent of businesses using automation have noted an increase in its sales leads. Further, the study suggested these leads are quality and the same 77 percent of businesses also saw an increase in their overall conversions. Learn more about the limits to consider and mechanisms like monitoring that would ensure better business practices. – Silvana Peters

Read the source article at Marketing and Media in South Africa

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