Marketing Automation: AI Will Turn The Industry Upside Down

December 28, 2018 / GuidesFor Team

Marketing automation has been one of the biggest disruptors in advertising and marketing in recent years. As technology continues to develop, we see more and more tools and strategies to improve the way we interact and connect with our target market. In anticipation of the potential that AI has in the marketing industry, it is safe to say that being onboard with AI is something that businesses need to do sooner rather than later. Adobe reports that presently (2018), only 15 percent of enterprises are using AI but by 2019, 31 percent are expected to add the technology. Read this to understand the five ways AI can benefit your organization. – Silvana Peters

Read the source article at Entrepreneur

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