Marketing Automation is More Than Targeted Emails

December 28, 2018 / GuidesFor Team

When it came to digital marketing automation, email blasts quickly took the front stage. There’s no denying that targetted email marketing changed the game in terms of customer engagement and retention but there’s more to marketing automation that just email. Marketing automation allows retailers to handle marketing tasks with minimal human intervention. According to Apsis, marketing automation creates 180 percent higher open rate and a 330 percent increase in click-through rate. Learn more about the different functionalities that marketing automation can offer your marketing strategy. – Silvana Peters

Read the source article at Hypepotamus

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