7 Marketing Automation Techniques To Adopt Today

January 4, 2019 / GuidesFor Team

Outsourcing is a practice employed by firms to reduce tactical operations they handle, allowing them to focus more on the strategic aspects of business management. However, tapping third-party service providers can be quite costly so turning to automated marketing strategies becomes a practical alternative. Marketing automation is defined as software that automates marketing tasks such as emails, social media, and along with other digital actions. To grasp the extent of effort marketing takes in this day and age, Nucleus Research estimated that marketing automation results in a 12.2 percent reduction of a company’s marketing overhead. Take advantage of the seven strategies listed in this article and learn more of the spectrum of benefits marketing automation has to offer. – Silvana Peters

Read the source article at Business.com

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