CRM vs Marketing Automation: Which One or Both?

January 4, 2019 / GuidesFor Team

By leveraging marketing, technology contributes to greater visibility, better brand experience, employee satisfaction, and business opportunities. Two of the most well-known customer engagement tools are customer relationship management (CRM) systems and marketing automation. The difference between the two is notable, as CRM is focused on managing customer relations from lead to post-sales while marketing automation is a software platform that automates marketing tasks for more efficient and effective operations. Why are these digital tools important? Because as opposed to traditional marketing, content marketing generates three  times as many leads as traditional marketing (Demandmetric, 2016). Each option comes with its own benefits and choosing one would depend on the unique factors surrounding your business. This article will provide more information on the topic. – Silvana Peters

Read the source article at CustomerThink

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