Here’s Why Restaurants Need to Use Marketing Automation

January 4, 2019 / GuidesFor Team

With the level of competition within the food industry, restaurants and marketing automation – the use of technology for automating repetitive marketing actions – are a match made in heaven. It’s important to note that MarTech Today reports that spending on marketing automation tools is expected to reach $25.1 billion annually from 2017 to 2023. As a part of the hospitality business, it’s important to stay ahead of the competition and be customer-centric, and marketing automation can help with this. This article discusses the benefits and key considerations restaurant managers must consider. – Silvana Peters

Read the source article at Modern Restaurant Management (MRM)

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