Marketing 101: What is Robotic Process Automation (RPA)?

January 4, 2019 / GuidesFor Team

Marketing automation is important especially for small to medium enterprises who need to operate more effectively and efficiently to compete in a tight business environment. Automation allows organizations to automate manual tasks which free up valuable human resources for more strategic functions. Robotic process automation (RPA) is the next phase of development which doesn’t require programming and is essentially the automation of a task previously done by a worker. The RPA market is estimated to grow at a CAGR of 30.14 percent between 2017 and 2022 and reach USD 2,467.0 Million. This advancement is significant because bots free up staff to focus on more complex tasks. This article outlines benefits and considerations managers need to reflect on. – Silvana Peters

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