Marketing Automation: AI Personalizes Customer Interactions

January 4, 2019 / GuidesFor Team

Artificial intelligence (AI) is not something you can escape; as ever-widening technological capabilities take shape, AI will most certainly transform the marketing industry allowing computer systems to take over certain aspects of human work. In fact, the functionality of AI is already being employed today especially with regard to data analysis, pattern referencing and new market segmentation offering a breadth of opportunities for marketers. The automation market continues to grow that according to CMO, the developments in AI within the automation market is expected to reach sales of $15.3 billion by 2019. This article will provide more details about how AI can optimize marketing efforts by providing real-time insights that can positively change the way we manage our interactions with our market audience. – Silvana Peters

Read the source article at MarTech Today

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