Sales Teams Are More Productive With Marketing Automation Tools

January 4, 2019 / GuidesFor Team

Naturally, when you hear about marketing automation, we know it has something to do with marketing campaigns but it is actually more than that. While useful in customer messaging and triggered campaigns, marketing automation is an asset to your sales force. Per CMO, marketing automation has shown an increase of over 14% in company sales productivity. Acting as a bridge between marketing and sales, sales representatives have access to marketing data for better engagement with qualified leads. Read this article to find out more about the impact of marketing automation on your sales bottom lines. – Silvana Peters

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