Boosting Personalization with Marketing Automation

August 5, 2019 / GuidesFor Team

In order to survive today’s business environment, firms need to know how to please their target market or audience. One of the most important client servicing preferences of customers today lies in personalization. One of the tools that help marketers manage customers at a personal level is marketing automation. Marketing automation tools help teams focus more time and attention towards elements that drive revenue by automating more repetitive tasks. On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. Learn about how you can personalize your digital approach to your client base by reading this. – Silvana Peters

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