August 31, 2017 / GuidesFor Team
You surely heard a lot about marketing automation already. Your interest in it has piqued and you’re probably considering a provider that will deliver at least the basic automation services. But you are also probably still checking if you already know what you need to know about this technology.
For starters, check on the services that you’re getting. Martech listed a few common functionalities found in a B2B marketing automation solution and the following are included:
Secondly, to ensure that you will have everything in place, expectations and business requirements alike, follow these 3 tips in choosing a marketing automation solution. – Gail Limpin
Posted In: Research