Tag: Research

Marketing 101: What is Robotic Process Automation (RPA)?

January 4, 2019 / GuidesFor Team

Marketing automation is important especially for small to medium enterprises who need to operate more effectively and efficiently to compete in a tight business environment. Automation allows organizations to automate … Continue reading Marketing 101: What is Robotic Process Automation (RPA)?

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Here’s Why Restaurants Need to Use Marketing Automation

January 4, 2019 / GuidesFor Team

With the level of competition within the food industry, restaurants and marketing automation – the use of technology for automating repetitive marketing actions – are a match made in heaven. It’s important … Continue reading Here’s Why Restaurants Need to Use Marketing Automation

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Boost Donation Campaigns Through Nonprofit Marketing Automation Software

January 4, 2019 / GuidesFor Team

Nonprofit organizations all contend with the same challenge – funds. With limited financial resources, marketing strategies are typically not a high priority. Nonprofit marketing automation is a great option for two … Continue reading Boost Donation Campaigns Through Nonprofit Marketing Automation Software

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Marketing Automation: AI Personalizes Customer Interactions

January 4, 2019 / GuidesFor Team

Artificial intelligence (AI) is not something you can escape; as ever-widening technological capabilities take shape, AI will most certainly transform the marketing industry allowing computer systems to take over certain … Continue reading Marketing Automation: AI Personalizes Customer Interactions

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CRM vs Marketing Automation: Which One or Both?

January 4, 2019 / GuidesFor Team

By leveraging marketing, technology contributes to greater visibility, better brand experience, employee satisfaction, and business opportunities. Two of the most well-known customer engagement tools are customer relationship management (CRM) systems and marketing … Continue reading CRM vs Marketing Automation: Which One or Both?

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7 Marketing Automation Techniques To Adopt Today

January 4, 2019 / GuidesFor Team

Outsourcing is a practice employed by firms to reduce tactical operations they handle, allowing them to focus more on the strategic aspects of business management. However, tapping third-party service providers … Continue reading 7 Marketing Automation Techniques To Adopt Today

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Marketing Automation: AI Will Turn The Industry Upside Down

December 28, 2018 / GuidesFor Team

Marketing automation has been one of the biggest disruptors in advertising and marketing in recent years. As technology continues to develop, we see more and more tools and strategies to … Continue reading Marketing Automation: AI Will Turn The Industry Upside Down

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Marketing Automation is More Than Targeted Emails

December 28, 2018 / GuidesFor Team

When it came to digital marketing automation, email blasts quickly took the front stage. There’s no denying that targetted email marketing changed the game in terms of customer engagement and … Continue reading Marketing Automation is More Than Targeted Emails

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3 Steps to Set Up Sales and Marketing Automation

December 28, 2018 / GuidesFor Team

Marketing automation is the latest buzzword and while its benefits are well discussed, how does one go about establishing it into their system of operations? This is the question this … Continue reading 3 Steps to Set Up Sales and Marketing Automation

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Ethical Marketing Automation: What You Need to Know

December 28, 2018 / GuidesFor Team

“Business is business”. This is something we’ve all heard at one point or another and while it means different things to different people, it’s a statement used to justify less … Continue reading Ethical Marketing Automation: What You Need to Know

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